Exclusive Booking: 20 m² of Moving LED, Carrying Your Ad and Nothing Else
Quick answer: An Exclusive booking means the screen runs your campaign only, for the whole day — no rotation, no other advertisers. You book it online by selecting Exclusive, choosing a route (North Coast or Sheikh Zayed & October), picking your day or days from the calendar, and confirming with a deposit. The screen operates 10 hours, 3PM to 1AM.
What "exclusive" actually means
On a Loop, your ad takes a 15-second slot in rotation with other advertisers. On Exclusive, all 20 m², and every operating second of the day, belong to you.
In practice that means:
- Zero on-screen competition. No other brand appears 15 seconds after yours.
- Maximum frequency. Your ad is what cycles across the full 10 hours.
- Freedom on length. You aren't confined to 15 seconds — run a longer film or several versions.
- The screen becomes your brand's space on the street for that day.
When exclusive is the right call
| Scenario | Why exclusive |
|---|---|
| New branch opening | Concentrates all visibility on opening day, in the branch's own area |
| Product launch | One high-intensity day creates a "moment" that thin month-long exposure can't |
| Event or sponsorship | The screen becomes part of the event, not just an ad near it |
| Weekend or seasonal offers | North Coast weekend peaks, for example |
| Major brand campaign | Complete visual ownership of the medium |
| Detail-rich message | More space and more time for a fuller message |
The rule: if you need a moment, book Exclusive. If you need continuity, book a Loop.
How to book an exclusive day, step by step
- Open the booking page and select EXCLUSIVE.
- Pick your route: *Exclusive – North Coast* or *Exclusive – Zayed & October*.
- Select your day (or days) on the calendar. Exclusive days are booked whole — once someone takes a day, that day closes entirely, unlike a loop day that still has slots left.
- Check the total — it's calculated per day and updates live.
- Review the summary and add your agency code if you have one.
- Enter your details and pay the deposit to confirm.
Important: exclusive days are far scarcer than loop slots — one day, one advertiser. If you're targeting a specific date (an opening, an event, a peak-season weekend), book early. Note also that very near-term dates may be closed for exclusive bookings to allow operational setup, so the calendar is always the source of truth.
How to get the most out of an exclusive day
1. Anchor it to a real event.Exclusive days perform hardest when there's a reason behind them: an opening, an offer ending today, a launch, an event. A message with genuine urgency earns a stronger response.
2. Run more than one creative in the same day.You aren't locked into 15 seconds. Run an afternoon version (3–6PM) and a night version (9PM–1AM) with messages tuned to who's actually on the road.
3. Build the creative in 3D.The screen supports 3D designs and full-motion video, seen from every angle as the truck moves. Frida (by Fridal) ran a summer campaign on the North Coast using a 3D creative that generated organic social media responses.
4. Turn the street into content.Open the livestream, capture the screen out in traffic, and use that footage on social the same day. The campaign gets a second life online.
5. Match the route to your customers.Routes can be targeted to your chosen areas — speak to the team before your day to shape the route around the branch or venue. (Stopping in a specific spot depends on traffic regulations and permits.)
Exclusive vs Loop at a glance
| Loop | Exclusive | |
|---|---|---|
| Sharing | With other advertisers | Yours alone |
| Duration | 15-second slot (or longer) | The full day |
| Cost | Lower per day | Higher per day |
| Best for | Sustained awareness | A moment or event |
| Creative flexibility | One or more versions | Multiple versions across the day |
| On-screen competition | Present | None |
Frequently asked questions
Is exclusive limited to one day?You can book a single day, consecutive days, or non-consecutive days — you choose them on the calendar.
How many hours does the screen run my ad?Up to 10 hours daily, 3PM to 1AM.
Can I run more than one video on an exclusive day?Yes. The day is yours, so you can schedule multiple versions across it.
Is there any quality difference between exclusive and loop?No. Same screens, same routes, same operating hours — the difference is ownership: shared or exclusive.
Can I choose the truck's route on my exclusive day?Routes can be targeted to your chosen areas. Stopping in a specific spot depends on traffic regulations and permits.
Can I watch my ad while it runs?Yes — live GPS plus a livestream from your phone at any time, and a performance report after the campaign.
What if my date is already booked?The calendar shows status live. If the day is taken, choose a nearby date, or take a Loop slot on that same day if slots remain.
A note on pricing: live rates are shown on the booking page and come straight from the booking system, so the figure you see there is always the current one.
Book your exclusive day
Exclusive days are scarce by design — one day, one advertiser.
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